1/11Joanna Szczepanska accepting the inaugural INDEX: | AIGA Aspen Design Challenge Prize
2/11Joanna Szczepanska speaking at CODE09
3/11Installation view of prototype for “VeggiePatch”
4/11Construction side view of “VeggiePatch”
5/11A prototype for “VeggiePatch”
6/11Detail of a prototype for the “VeggiePatch” design
7/11Cutaway view of design for “VeggiePatch”
8/11Instructions for owners of the “VeggiePatch” product
9/11Detail of instructions showing how “VeggiePatch” design will function
10/11Posters describing Joanna Szczepanska’s design for “ Designing Water’s Future”
11/11Joanna Szczepanska, winner of the inaugural INDEX: | AIGA Aspen Design Challenge Prize
INDEX: | AIGA Aspen Design Challenge Prize Awarded
The winner of the 2008–2009 INDEX: | AIGA Aspen Design Challenge, “Designing Water’s Future,” is Joanna Szczepanska from Monash University in Melbourne, Australia, selected for her urban gardening design, VeggiePatch.
On August 25–26, 2009, the finalists met again in Copenhagen for a workshop with social investors, venture capitalists and business leaders to seek sustainable economic and logistical support. And on August 28, Joanna Szczepanska was awarded the INDEX: | AIGA Aspen Design Challenge Prize, a $10,000 grant sponsored by the JL Foundation for implementation of her project.
Challenge description
The Aspen Design Challenge is a biennial call to students worldwide, inviting them to address an international problem that is not only crucial in today’s world, but critical to our survival and the world that they will one day inherit.
The Challenge is a partnership between AIGA, the professional association for design, in the United States, and INDEX:, a nonprofit organization in Denmark that is dedicated to changing global mindsets by exploring and showing how design can improve life for people. This year’s challenge, “Designing Water’s Future,” is a collaboration with Circle of Blue—the international network of leading journalists, scientists and communications designers that reports and presents the information necessary to respond to the global freshwater crisis—and COLLINS:, a communication design and innovation firm based in New York City.



